I created a Decision Framework to help choose between expanding Services and plunging headlong into making Shoplocal. To ease the process and discussion we turned up at Cafe Indigo. The food was good. The final call was even better. Shoplocal, it is.
(in the pic, Vishal Kashyap, Creative Director, who also came up with the name – Shoplocal and Sagar Mody, CTO, Phonethics, who voted for expanding the services business )